I went in to collect my online order. I bought a di2 cable EW-SD50 and I was given an EW-SD300 cable instead. Despite me telling the customer service rep this is not the product I ordered, he insisted it was the correct product number as detailed on your 99bikes label on the front of the box. And said verbatim ‘this is what you bought and it is yours to keep, thank you’ After we caused a scene, customer rep realised the store had mislabeled the product between EW-SD50 and EW-SD300 and gave me the correct cable I needed. As it is so clearly printed on the Shimano’s box and my online invoice.