I booked in Nov 17 for a holiday in Aug 18 during a discount promotion, paid £1040. Saw EXACTLY the same holiday for £723 in Dec17 !! Asked Hoseasons if I could cancel and re-book, and they said to wait until they could speak to the park to try and get a discount on original booking. Well, none materialised, lost the opportunity to cancel and re-book at the lower price. Apparently they have 'Dynamic Pricing', which seems to me to mean RANDOM PRICING. SO there you go - as a customer you can never be sure whether you are getting the best deal. Prices fluctuate wildly up and down like the famous crypto currency, and in my case it did not pay to book early at all. Yes I can understand big reductions near to actual holiday periods so that accommodation can be filled, but this was a huge difference to me, way before the actual holiday period. Thanks Hoseasons - that's the first and last time I'll ever book through you.