We booked our holiday back in Jan for following Christmas. We're told to book with extreme urgency as all lodges were running out and we'd miss out.. Ahh end of the world! A year in advance we booked. After all that hype, we bought our holiday, only to find out pretty much days after that our holiday had dropped significantly in price. Over the next 6 MONTHS they continually dropped even further, and are now close to 60% off. Oh they must have really run out of lodges in January, to still be selling them now. We feel tricked, hard done by, over a barrel and locked in to our contract. We can't even cancel, and the insurance we took out..absolutely useless. It covers pretty much nothing, it's a piece of paper to make you feel safe, until you read the tiny print in a footnote that says the insurance doesn't actually cover anything. I read contracts, every time. I meticulously read contracts and rules. This one tiny 'by the way, your contract doesn't cover any of the things in the contract if you live in Britain' was not obvious. The T&Cs are for Europe! But again, as I say, rules are rules, even if they are mean. I called up customer services to ask for a 'human perspective' on the price drop. I didn't ask for a price match (I'm not mad, I know how the system works), I just asked for something in recognition that we feel very rubbish and sad about our trip that we don't even want anymore and feel bitter over. I asked the person to suggest something small that would increase our loyalty and customer experience, but they refused anything whatsoever. I wasn't asking for the earth, just something to bring back my trust in the brand and make us feel happy about our trip again. Nothing. They've actually made it worse. In business terms, they've very quickly turned me from a 'brand neutral customer' into a 'brand terrorist', that will never book with them again, and will ensure my entire family of 8 bookings (worth thousands and thousands every year) will never return. And all I wanted was a free bit of cake in the cafe or something, or £10 off in the gift shop, you know, frivolous simple human touches that make you feel like they care. I'm not asking for something from nothing. I'm now the worst kind of customer they could have - the business relationship is all take take and everything they do keeps rubbing salt in the wound, and as a result, my aim is to now tell the world about the horrid treatment we've had. To warn the world wherever we can and discourage as many people as possible from booking. Hoseasons need to start thinking small. Little touches that would keep people coming back. They could have made me into a complete brand loyalist with 10% off at the spa or an hour's early check in, something that would ultimately earn them money anyway (as I planned on using the spa, and we needed somewhere to go for lunch an hour earlier.. "on site after check in would have been perfect). Shame they are so small minded. Shame (not shame) they will lose out on 8 bookings next year, all for what, a fivers worth of customer service? So yes, if you do want to book with Hoseasons, even though you'll be locked into an iron clad contract that it seems even death won't unlock, make sure you wait until the very last moment, then wait a bit more. Wait til you are on the train to the park, then book, and you might get a reasonable price. Bet you anything though that by the time you arrive at your lodge, the same holiday will be advertised at 50% it's value. But you know, better than being tricked like us, out of hundreds and hundreds of pounds