The experience itself becomes irrelevant when the details are ignored. In many companies of this level, the buyer is seen as a mere anonymous figure, lost in a vast crowd of consumers. Whether a customer has a complaint or not doesn't really matter, and this reflects a complete lack of respect for those who have actually contributed to the company's success—the buyers.
The effort to show respect or empathy toward the customer is almost nonexistent. The message conveyed is clear: if you like it, fine; if not, find other shopping options. The company adopts this attitude because it relies on having enough customers to make the loss of one insignificant. This mindset completely disregards the idea of building personalized relationships or customer loyalty.
Unfortunately, this approach is not unique. Many companies only pretend to care without genuinely addressing the needs of their customers. The fundamental issue is that few people today understand a crucial principle: true differentiation does not show when everything is going well but in moments of crisis. How a company handles challenges and treats its customers in such situations truly defines its value and integrity.
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