AKW had a multi-audience problem. Distinct customer segments each with very varying requirements for information, service and online support. The existing AKW website couldn't handle this problem in an elegant way for the website visitor. As a business wishing to achieve growth in new markets the problem would only be compounded and a solution to this problem needed to be sought. AKW engaged Advansys and after an initial meeting it was abundantly clear Advansys understood what our requirements were and most importantly what the problem was. Additionally the project team understood the challenges on time and the need to have pace on the project. From project kick-off to go-live the project took 3 months including testing and content creation. Given the volume of work requiring to be complete and the huge amount of content requiring transition and development this was a great achievement. With daily interactions from the project manager and weekly progress calls any issues and new tasks were captured immediately and dealt with appropriately. AKW now has a website which allows visitors to 'personalise' their experience by self-identifying themselves and the website then delivers dynamic content based on that selection. With the additional ability to show and hide content dependent on choice the new website now allows for AKW's marketing department to create content unique to differing audience types.