I have bought from Arm or Ally only once before (bulk bullets) so far, so I am not a big profit customer yet. Apart from their competitive prices and all, one single thing that, in my mind, represents their stellar business character is specific to shipping to my location in Alaska. I couldn't count how many businesses either won't (at any cost) or have issues shipping to AK/HI, some almost like we are not even in the US. ESPECIALLY HEAVY THINGS LIKE BULK BULLETS. From the start without pause, Arm or Ally shipped immediately at an excellent cost. That alone instills my respect, trust and promotion of their business. And the product I receive is A+ as advertised. Great outfit.