Been buying products from them since their inception. One thing is quite clear; The owner (Clayton) is an avid camper and has struggled with the same old products and designs as us, "the average Aussie" then went out and did something about it. The result is a GENUINE company committed to bringing you, the consumer, products that work for the Australian market while keeping to their ethos of product affordability, functionality and longevity. I've met the owner and some of his team at the Drifta Fan Club Event in Kenilworth, Qld and at a Camping show. There as true blue Aussie as your ever going to get and it's been an honour to promote their products on our now 39 months of travelling Australia on a micro-budget!