I've purchased a Kenwood head unit and there are two important points to feedback on. First was the price; I got a great deal which was significantly better than other online or instore competitors including large chains like autobahn who had the same unit on sale but not as much as a saving as I got with Automotive Superstore. The second and of most value to me, was the high quality, clear and honest demo/product video about the unit. It was still a large spend despite the discount, but the way the product demo was handled, including the honest comparisons of models above and below the one being reviewed, gave a great deal of consumer confidence. I made the purchase because of that. Prompt processing of the order and free shipping (ordered last night, and shipped today) have made it all a 5 star experince (including still getting a further discount by signing up). I'm looking forward to getting the unit, but I wish all my online purchases were of this standard. This is a genuine review from someone who rarely writes them. Nice work AS!