The price was excellent. Communications (by email and SMS) were also good. Email and SMS seem to be their preferred methods, which was OK by me. The only down side was they kept asking for proof of No Claims Bonus even after I had sent it and rung up to confirm they had got it. This was worrying as they said that without this proof they could not insure me, and this was with 4 days to go before my old insurance expired. The left hand caught up with the right hand eventually and all was OK before the expiry date. askMID.com confirmed I was still insured after the expiry date (a very reassuring web site).