If I could rate lower than 1 star I would. After seeing their stand at a baby fair, my friend entered a contest where you could win some free either maternity or newborn photoshoots, all you had to do was pay a £35 fully refundable deposit. After winning this competition (as I imagine every single entrant did) she paid the £35 deposit under the assumption that this was fully refundable. After some time she looked at the prices, and saw that included in the photoshoots was 1 digital photo for free (watermarked) and if you wanted to buy any more it would cost hundreds of pounds for just digital copies. She saw this and looked to get a refund, as she obviously could not afford this. They said that there was absolutely no chance of getting this refund, as the photoshoots need to be completed for the deposit to be refunded. Unfortunately, later on her pregnancy was unsuccessful. This was a tragic time, and through the grief she thought to let them know that she would not be able to attend due to her miscarriage and would like to get the money refunded. They played dumb and said that she had never paid a deposit or made an account, forcing her to go through the emails herself to provide proof, which was in fact with the same email and location she had told them in the first place. A week afterwards she has been getting daily calls from them, which is just awful. She has no room to grieve. This is by far the worst company I have ever had the displeasure of dealing with, and while it may not be an outright scam it is incredibly shady and should be avoided at all costs.