I have been drinking Barnie's coffee for decades and can't imagine life without it! I love the morning blend (or is it just called Barnie's blend?) - I don't know if it's the combo of the beans and the roasting, but it really is perfect. It tastes like how coffee should - amazingly smooth (although I hate using that overused word but it is spot on), not burnt or bitter like so many other coffees, even at finest restaurants. I'm picky about the flavored coffees I'll drink. I sometimes try new ones, but my favorites are the traditional Christmas (amaretto) and pumpkin. I look forward to them every year! But I also miss the gingerbread flavor...if you are ever inclined to bring it back. 😁 I don't really have any other suggestions. Keep doing what you are doing and please don't ever stop selling coffee because I don't know where I would get my coffee!