I was able to identify the Stearns and Foster mattress I wanted at a few different department stores. Even on sale the pricing was inflated. I verified with Bed Planet customer service that they carried the bed I wanted at a rock bottom price, no gimmicks. They usold me a genuine factory sealed mattress with factory warranty, delivery and old mattress removal all included. Will never deal with a showroom again if I can have the same experience with Bed Planet. Thank you for having such honest business practices, though I shouldn't have to say that. My only complaint is that the delivery company called around 7 am to confirm that I was home. Otherwise perfect service, and my mattress is heavem.