What I love about BeerBods is it is more than just an online store for Beer, it is a "community" - in the interaction on twitter and in the videos you see that BeerBods has a soul. It is personal passion not market research that determines which Beers end up in the next box. The range of Beer styles is important too - I have not "loved" absolutely every Beer I have drunk over the years, but I have been surprised, challenged, intrigued - it is a rich experience that I wouldn't get if I was left to my own devices and being lazy just grabbed the same old beer from the supermarket shelf.