The concept is great, although I was uneasy about sinking so much money [plus delivery] into a wine I haven't tried. So I've been hanging back from buying. I recently bought a box of Chardonnay, didn't really think it was anything special, so I decidied to blind taste it with a few mates against some wines from M&S and BBR. It didn't fare well, three people agreed with my assessment, and not one of them thought it was worth effectively £15 a bottle if delivery is included. Sorry, BIB, I think your company is great, well presented, good idea, but I don't think my first buy is something I'd repeat. Maybe if you did a taster pack....