I drove from Warwickshire today to purchase a 2022 Hyundai Kona. I called in advance to ask that the vehicle be fully charged so I could drive it home after I purchased the vehicle. The service started well with a friendly greeting from Hassan who brought the car around for us and took us on a test drive. I was 99% sure that I was going to purchase the vehicle before I attended so it should have been a straight forward transaction. I thought it would be a case of making the payment and completing the paperwork but I was wrong. This is where the aggressive and pressurised sales tactics begin. You are shown vehicles that have been treated with a special ceramic coating and then seats and glass that have been given some kind of special treatment. You are then given a long pitch about the benefits of an extended warranty as well as wheel and alloy cover. The cost for these things - an extortionate £4,500. I politely told Hassan that I wasn’t interested and he would not take no for an answer. I had to tell him no a further 6 times and I actually ended up feeling sorry for him. There is clearly a lot of pressure on the sales reps to sell these ‘extras’ and I imagine they will not be held in high regard to make a sale where none of the extras are purchased. I told Hassan that I wanted to pay and get going as I had brought my two young children with me and had travelled over 2 hours. Hassan said he would then go and sort things out. A manager then sat down at my table and appeared to be in a state of disbelief that I hadn’t agreed to any of these extras. I told him that I was started to get frustrated and that I was now saying no for a 7th time. After a last ditch attempt at the hard sale, the manager left and we eventually got our car. There is clearly a real emphasis on the sales rep’s making customers purchase these extras due to the fact that as soon as Hassan realised we would not purchase any, his attitude changed and he appeared very disinterested. There was no handshake or anything. I would also like to point out that the most expensive extra that I was pressured into buying was an extended warranty. The car I purchased is a Hyundai with full service history so the manufacturer warranty is valid until 2027. Trying to sell me this is unethical and potentially illegal. I will be reporting this aspect to trading standards. The main issue with big motoring world is clearly the culture and training that staff receive regarding pushing these extras. I heard one man on the table behind me being berated for not wanting anything and I felt the rep was aggressive. This poor elderly man eventually gave in and signed up for the tyre and alloy cover. Having inside knowledge of the motoring industry means I am aware that staff get much more commission when customers take out PCP deals and extras as mentioned above. The fact I was a cash buyer who refused the extras meant I was the worst potential customer. Having said this I would expect to only have to say no once and be treated to the same standard as other customers. The manager coming out really was ridiculous and a sign that pressure is put on all grades of staff to sell these overpriced extras. I would never return and would not recommend this establishment to anyone. Footnote to the company - my experience is not the fault of sales rep Hassan. I blame the culture of the company and training given to staff.