Genius level 2 = Regular customers pay more
We have been booking hotels through Booking for years. Because we are a loyal regular customer according to Booking, we have achieved the so-called Genius Level 2. This level should provide a 10-15% discount, free breakfast with a Genius booking and free room upgrade.
That sounds tempting and it should be. As a loyal Booking customer I always use a logged in account. During our last search, I again used my logged in account and found a quadruple room for 172,- inc. breakfast for 4 people. Fine I thought. My wife, however, was also searching for accommodation via an account that was not logged in and found the same 4-person room at the same hotel for 156,- including breakfast for 4 people. Where does this difference come from. I logged out of my account and started looking for the same room and voila 156,- if I am not logged in as a loyal Genius customer. To put it to the test, logged in again as a loyal Genius customer to see what happens and voila I get the room neatly again WITH Genius discount for 172,-.
To make sure it wasn't my phone, I performed the same exercise on an iPad and our daughters' 2 phones, each time with the same result.
Loyal Booking customers are therefore cheated with the so-called loyalty program Genius and pay more for their overnight stay.
I sent Booking a message asking why as a loyal Genius customer I have to pay more for a Genius hotel booking than as a customer who is not logged in. Booking has not responded to this and apparently does not consider retaining loyal customers or answering questions important.
In that case, Booking is no longer a reliable party for me to book an additional room. From now on I will look for a hotel via other parties or via Booking (obviously not logged in) and immediately call the hotel where I want to spend the night. Last holiday there has not been a hotel that charged the same price for their room as stated on Booking. They are well below it or give a free breakfast that you have to pay separately for at Booking.
I'm sorry that I've had a sign in my head for so long and that I'm only now finding out how Booking handles its regular customers. Now that I know this, it won't happen to us again.
ps. If anyone is in need of screenshots regarding this booking, I have them available and will gladly provide them.
3 years ago
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