Sorry to have to say that Boots, like some other large retailers (eg John Lewis) are falling badly behind the competition, especially noticeable on-line (PC World/Currys are showing the way to survive effectively in competitive times though).
Boots pricing is competitive, but it's actually about so much more than just price. Attempting to buy from our local branch today on-line (in preference to Amazon) was a shambolic experience: -
1. 'Free collection' details on the item page, were subsequently contradicted on the following page.
2. In store 'Stock availability' function didn't work.
3. Phone call to branch established limited stock, requiring next day collection from elsewhere - given 'Customer Care' tel. no. to resolve collection charge contradiction error.
4. Customer Care needed to know my full details including even my age (!) before addressing the issue, repeatedly interrupting my explanation of the problem too. Told the collection charges had 'changed' (I had them on screen in front of me), then reluctantly accepted that this WAS misleading and agreed free collection, but no idea what time of day item would arrive.
5. The call took 15 minutes, rather longer than the click of an Amazon button......
Looks like I'm not alone, reading other reviews. Very amateurish.
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