I used to go for the cheapest, it did not work out well:
Utility Warehouse billed incorrectly after ignoring readings, I had to pay a £600 bill on the spot.
GB Energy went bust less than a year after I joined after MSE had endorsed them on their switching site, I'd accumulated a large credit balance I never got back.
Iresa was fined by ofgem on multiple failings, overcharged, went bust. They had zero customer support and never input readings, new supplier had to back-bill hundreds.
Tried Economy Energy who over-billed customers by hundreds, banned from taking on new customers and have now become insolvent. Same with OurPower who have also folded, Toto and Solarplicity, Eversmart, Uttily,Brilliant energy. Gnergy about to go bust, Robin Hood have just had to borrow nearly 10 million £ to stay afloat. Breeze energy, and Delta Gas and Power also rocky.
These companies also attract huge fines for not sourcing enough energy from renewable sources which is bad for the planet and back for your pocket.
Companies with tight margins over-bill customers to claw back extra cash to try to keep afloat, so there aren't really savings despite them advertising 'cheaper' unit rates. They have little to no support & eventually go bust taking your credit you've built up with them, it's a pattern we are seeing more and more.
Nobody wants to have to spend hours, weeks, months dealing with consumer complaints and trying to retrieve back their credit from being over-billed or over estimated readings. Please consider your own mental health,go with a solid and reliable company.
Currentlly with Bulb, got £50 for joining *credited as soon as my account went live. Website is efficient, updates quickly, good online presence, reliable support phone & email, 100% renewable electricity, and will install a free smart meter if you wish.
Join Bulb and get £50 credit, AND they pay any exit fees from your old supplier. No exit fees to leave, if unhappy you can switch for free - you still get your free £50 it's a win-win.
Claim £50 credit free using the following link: join.bulb.co.uk/?referral=jos9014