The company is producing innovative lighting solutions. I ordered one of their lighting products and found it to be both highly adjustable in terms of the amount of light omitted from the floor lamp and the direction of the light. I purchased in for my office. It has both solved a lighting problem my office had and has brought a bit of style to the room. The only reason I gave the product four stars and not five is that despite it meeting my lighting needs, I'd like it for the strength of the light to be even stronger in the future and urge the company to continue to make improvements in this area. That said, I highly recommend this product to just about anyone seeking a lighting solution at an affordable price.