They are cheaper than their competitors BUT this comes at the cost of the worse kind of customer service when things go wrong. DO NOT RISK YOUR MONEY WITH THEM. I bought a camera from them & took it on holiday whereupon it kept freezing. You cannot contact them by email or online form, which is against the Consumer Rights Act. Eventually I found I could contact them through Facebook Messenger but often they just ignored my messages. As the camera was faulty & less than 30 days old, I requested a refund or brand-new replacement. When I sent it back to them, they tried to state that there was no fault & would have to send it to Olympus for further testing, even though I had sent them photos & video evidence of the fault. Eventually I got my money back via my credit card & Olympus apologised on their behalf though the whole process took several months to finalise.