I went to pick up something that I'd ordered on our account. 11.00 p.m. on a Wednesday, heavy rain, very few customers in the store - maybe five or six. I went to the counter, where there were four assistants. One was on the phone, one was looking for something under the counter, one was dealing with another customer, one was wandering around looking lost. I waited for four or five minutes whilst this pantomime continued - during that time not one of the assistants made eye contact with me, acknowledged my presence, or apologised for me having to wait. I was invisible. In the end, I had to introduce myself. " Hello" I said " I'm a paying customer and my company has an account here. How much longer do I have to wait for my presence to be acknowledged ? I may want to spend some money in your store ". I was greeted first with silence, then a begrudged apology from someone who seemed to be the head assistant, then made to feel bad for intruding upon their important business. After I'd finally got my order, I said I'd like to look at a particular lens. I was asked if I could wait as there were other customers being attended to. I was the only person at the counter at this point, so I don't know where the other important customers where. I walked out of the store, and you lost a potential sale on a £ 1200 lens. Guys, it's very simple. If you continue with customer service like this you're going to be belly up in the water within a year. And in case you think this is a grudge or fake review, I'm not going anonymous here. Here's my name and my company, and you can check this out: Martin Bruce Clayton Executive Producer Lucky Strike Productions Ltd 82 Berwick Street Soho London W1F 8TP