Appalling. We purchased two different kits for filming and photography. We trusted the sale and service and assumed that the equipment was packed correctly. On arrival at the filming location, we noticed that the equipment was incomplete in so far as a card was missing. We had to delay filming, travel all the way back to the shop in Euston and rather than the two miserable sales assistants accepting our word that the equipment was incomplete because a card was missing, they stubbornly insisted that the card was not necessary. We then had to explain to them that the card was necessary. On realising their error, without an apology for their error, or even an apology for rejecting what we were telling them, they left and went to bring us the missing card. When they returned with the card, they just handed it over. No explanation, no apology at all. I then looked at them for a few seconds and asked, "So why did this happen?" Disturbingly, they simply said, "Don't know" Nothing else. Again, no apology, no smile; not even an attempt at explaining why this happened. Appalling, appalling, appalling service. I have since told another eight filmmakers and production companies about our experience. I wouldn't have minded had they simply acknowledged the error and apologised. The sales assistants were miserable clowns. Why are they working there?