The display of the service plans are really confusing and I was deceived by it. And the customer service was really hard for me to communicate with and they did not satisfy me by admitting their misrepresentation. AutoCheck, the competitor of CarFax, has the quite similar quality of the report but it has much lower prices for seemingly similar service plans. But the unlimited plan of CarFax is even less economical than it seems. The unlimited plan of CarFax, one of all the three plans, is limited to only 5 reports for VIN number so it is NOT unlimited. The other two plans (1 or 5 reports) deal with VIN# and Plate# equally. But there was no description about this distinction (VIN# & Plate#, or VIN# only) on the purchase page (The below URL). I found out that it mentions only U.S. License Plate for the unlimited plan after I purchased it. (The thing is that the other two plans do NOT mention either VIN# or Plate# so I did not even compare these three plans from this perspective). I asked them to refund it but they did not think that it is misleading. How would you guys think? For me, this is really misleading information. I would not have bought this plan if I had noticed it. https://secure.carfax.com/creditCard.cfx?partner=CAR_0# http://support.carfax.com/articles/Question_and_Answer/Does-CARFAX-have-an-unlimited-reports-package/?l=en_US&fs=Search&pn=1