Absolutely apalling experience at their Hammersmith Store. NEVER using them again. Can only summise that the positive reviews here are fake and written by staff. I've never experienced such terrible customer service. First was told by a surly staff member that they don't sell any pay as you go phones in store, only pay monthly. Despite huge signs all over the store advertising Pay as you go deals. Then when challenged about how ridiculous that claim is, the story changes to "well we only sell unlocked pay as you go phones, we don't keep any pay as you go sim cards in stock" - completely unbelievable. Clearly a con to get you to buy the more expensive handset rather than the advertised deal of a free phone with a £10 sim. Either the shop assistants are useless or they are lying and scamming - neither reflects well on the company. And one violates Trading Standards regulations. Then I go and buy the advertised deal on their website and send it to the store to click and collect. Go to collect it and faced with the same rude staff member who behaves in a completely unprofessional and shocking manner. First, he lies again and says he needs a different card to the one I paid with as proof of ID, when I question why he slams my card down, SWEARS at me under his breath, then crosses his arms and refuses to enter in my details so I can collect my parcel. His two coworkers knew how unprofessional he was behaving and tried to cover for him by saying the system was down and not allowing people to collect their orders, which clearly wasn't true. So I still haven't got my parcel, and have to return and deal with the same unprofessional and lying staff before I can get it. Also it turns out they apparently charge your card £1 to collect an order in store "to prove it's you". Most stores just ask you to show proof of ID. If you want to charge people £1 to click and collect, just do that when they are purchasing online. Makes me think it's not just the staff that are lying and scamming customers, but the company too. NEVER. AGAIN.