First, the quality of the shirts is phenomenal. They are so soft and never shrink. The designs are creative and the printing lasts forever! No cracking or splitting of the designs with washing for even my first CH shirt 4 yrs years ago. Second, everyone loves them! This is my go to gift. Birthdays, Christmas and baby gifts! There is so much variety that there is something for everyone. My brother regularly gets a Mizzou shirt and my boyfriend loves the Arrowhead collection. Last, the company is just all around above and beyond. I love that they support community programs with a portion of proceeds of the shirt going to the organization that the collar with (is Susan G Komen, WWI Museum)! Makes me proud to support a company that supports KC and is homegrown. And their customer service is the best I have seen. I mislabeled an address on a package and they were prompt to respond and help me fix the issue. I :heart:? CH!