I would have chosen 'average' had that been one of the options. I can only go by my own experience and offer an honest review. I was quoted the highest value online compared to others and ended up being offered less than anticipated based on the phone not being prestine..when the basis of recycling the phone means it would have been pre-owned before hand. The online valuation asked if the phone was in 'good' condition not if it was in 'out the box' mint condition? I was sceptical from the outset that some reason to not pay the offered value would be found after 'hooking' me in with a high offer to start with and so it proved! Payment was made quickly though once price accepted.