I like the ease of shopping at Choicest1 and the variety of thing that I can order. I don't know how reliable the ratings for the products are, but the delivery times are swift and the delivery people are nice. My order was complete and not damaged during the delivery process. It's been a great experience with Choicest1, I made a purchase that was my fault by clicking wrong thing and I called customer service and they were wonderful about the whole thing. They refunded my money and helped me purchase the right thing. Overall Choicest1 is convenient and reliable and trustworthy.