Christopher Ward. The Twelve
Mike France - I’m reaching out to You, because You are perhaps the only one who can save Christopher Ward.
I’m guessing Christopher, in 2015, left the Company in good spirits on a quest to do something different, confident in your ability to look after and develop Christopher Ward.
For a mail order manufacturer, it goes without saying that The 2 paramount aspects are Quality Control and Customer Service. It’s fairly apparent that these are the 2 inadequacies you have, and will result in CW’s ultimate contraction and beyond.
I’m confident you have much experience and knowledge in commerce. I am offering you end point, on the ground experience from a consumer. I now mix with folk that are at that stage where they have the resources to invest in 2 or 5 or 20 watches. The last thing they want is to get involved in a headache. And that is what Christopher Ward is now offering - products that don’t get the ‘Gordon Ramsay’ QC promised, and when a product fails, a hit and miss Customer Service experience that ranges through excellent occasionally, to incompetent often, to incommunicado.
On that last point, one of the notable things you have done as CEO is to state you are available for Customers to talk to. This buys cudos for a while. However, when a customer experiences bad QC, backed up by worse CS, they might want to talk to You. If you are incommunicado, that goes to core values, and it doesn’t look good.
8 months ago
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