My sad assessment is that this company was founded by dabblers who aren’t interested in building a franchise. They have shown me they don’t care much about their customers and take little pride in their endeavours. The Trident C60 GMT watch didn’t work right out of the box. Could not set the date nor the GMT hand. Where was the QC? Why ship a faulty watch across the ocean to irritate a first time buyer? Customer Service said they’d arrange for pick up from UPS. They didn’t! I shipped it back myself. They tested it and acknowledged it was faulty. I asked for a swap with a non-GMT version, getting a refund for the difference. Nope. They said I’d get a full refund but I would have to go back to their website to order it myself. You’d think to keep a customer they’d do a little work here rather than sending me back to square one, where I already have my doubts. I said OK, I’d order the non-GMT version if they expedited it priority the next day. They wrote back about my refund and ignored my ask. (I did get refunded for the watch and reimbursed for my shipping cost.) Faulty product coupled with indifferent service. Can’t get much lower than that. Customers are not a priority. No service ethic or pride in excellence from what I experienced. Serves me right for ordering on-line. As my friend said, “there’s a reason we love our Rolex, Omega, Patek etc.!”