In retrospect, I can't recall how I learned Christopher Ward existed; in any event, I've purchased three watches over the years and, on my strong recommendation, another person bought one as a birthday gift. I don't believe the recipient has taken it off in the four years since. Christopher Ward is a pleasure to buy from. The product is top-shelf and everyone seems to be passionate about their job and their customers' satisfaction. I'm in the U.S. and the company is in England, and there have been occasional external glitches in the process. Normally I hate any delay or issue but here, it results in a cheerful correspondence that's actually fun. Any problems were resolved quickly and satisfactorily. Most of my purchasing is internet and there is nobody - and I mean NOBODY - selling a product who cares more about customer satisfaction than the CW employees. As for the product itself, I have more watches than anybody could possibly justify owning, from preposterously expensive to embarrassingly cheap. CW watches are so far above other brands in their price point that comparison just isn't meaningful, and they are on par with those retailing in the $15,000-$20,000 range. Another issue that CW buyers don't have to consider is counterfeiting. When you buy CW, you're buying from the source. Modern counterfeits can be so well-done that even professionals are fooled, including reputable jewelers. Because of the CW business model eliminating the middle men it's bulletproof on forgeries. Buying a CW watch automatically includes you in a family, and by paying attention to the materials you receive from time to time you will find yourself learning much useful information about the business of making and marketing watches. Five stars.