The technology is, as far as can be determined, impressive. Technically the software seems designed to be used without great complexity. What's desperately lacking is the necessary formal protocols to follow in the practical application of the functionality in each of the working environments: Adobe, Capture One, etc. Or exactly how many of the "base" packs are needed for application across a wide array of camera models generating files in a user's catalog... one for each model of a camera regardless of replication of API data across a Developer's (e.g., Sony, Canon...) or are there singularities that coincide with or replicate other models. It's onerous financially to shell out a fee for each iteration of a camera model family, e.g. Sony a7R, Mk2, Mk3, mk4, mk4a, a7c, a7cr, a7c2, etc. Very poor marks for documentation and clarity of tutorial materials. This is not only poor CRM, but poor marketing.