From start to finish the CustomMade customer service has been amazing. They give timely responses and were able to work with me to create the perfect engagement ring. The user interface on the website is very easy to use and perfect for someone that has no idea where to start. The process is well laid out and intuitive with the help of a real person who can walk you through everything. As for the cost, you are paying for a custom ring at retail prices. You can't get any better than that. And the most important part is the ring. It came out perfect, not a single flaw and even came in a beautiful box. I cant recommend CustomMade enough!