Hi Cycology I'd love to share why I choose you, and it's simply that the gear is the best. I've got jerseys, socks, gloves, jackets and bib shorts and after probably 5 or 6 years and thousands of kilometers they are only now starting to wear out. The gloves are a bit see-through from UV damage, the socks have faded and the bibs shorts have lost their stretch but there's not a loose thread or tear. You get what you pay for and the quality it absolutely up there. Might be another 5 years before I buy anything but that's because it lasts. Keep up the awesome work!!!!