Why is the high street failing?? It is failing because the big old companies like Debenhams are still not providing the customer experience that the modern shopper wants.
My experience of a recent trip to Debenhams was:
* There were no staff available to help when needed (we were ignored by over busy staff)
* Stock issues - at two different counters they did not have the make up my wife wanted to buy.
* At a Tom Ford scent counter all the trial bottles were empty so I could not try the scent I was thinking of buying (so i didn't bother)
* I queued to purchase a scarf only to be told they did not have the detagging gadget needed so I was instructed to go to another till where I had to queue again.
This was an opportunity for Debenhams to show me why I should think of using their store in future. If they do not nail customer satisfaction every time they will die (I work in Customer Success).
6 years ago
Debenhams has a
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