It has Cheaper Pricing compared to other competitors, Makes attempting to maintain the diet easier. Unfortunately if we look at the whole experience I’ve been waiting approximately a week for my order when I paid for express delivery, this has left me in a state of ambivalence and now that I’ve run out of my current product, it has frustrated me over the weekend and furthermore broke the cycle I’m used to by having to have a meal other than my usual shake. Other than this unfortunate experience, customer support has been good so far and provided much needed clarification on the matter and to no avail; still waiting for my order.. It may be the odd occurrence but not having the item when you need/expect it can be quite frustrating. Hope to receive my order soon to see the quality of the product and packaging.