They don't price match at all. I purchased a Cinderella castle from shop disney.com and later found the exact same thing for 45 dollars less at 3 different sites. As my order had already shipped, I contacted shopdisney customer service asking for a refund of the difference. I even provided proof of the lower price on 3 different sites, and shopdisney basically said tough. Deal with it. They don't price match and thats just how it is. The only option they gave me was to return it at my own expense once it arrived, but as it's a rather large and heavy item, it would cost me more to return it and get one of the cheaper ones so I'm just stuck. With the billions they have, one would think they could at least price match. Word of warning to any would be shopdisney shoppers, make sure you check other places and sites before purchasing from shopdisney, as it will likely save you some cash