I can`t help but wonder what the cost is to manufacture and what the mark-up is when it is sold to the consumer. It is little different to a standard product made by other manufacturers, apart from it being overpriced and ponsified. Dormeo spends a considerable sum on television advertising which is an expensive way of getting your product before the public. These high advertising costs have to be passed on to the customer, which makes me wonder just how much the product would be without a share of the cost of advertising to each buyer. The price implies that it is a superb piece of kit - it isn`t ! It is just a normal quality mattress, but designed differently. I believe that the after sales service is not of the finest and for the price paid, it should be.