Hemel Hempstead Richard Jennings is a very slick salesman indeed. Polite with just the right amount of friendliness- not too much. Remember he is a salesman. Knew my budget- and actually tricked me into believing a bed I was trying was a £600 mattress. It was a lovely mattress- which when I had decided that was the one for me- the price by the side of it stated £900. Hmm. Richard did not bat an eye. Next the sales tactics. Automatically adding the Dreams guarantee insurance to the total. Except when you read the small print it states quite clearly that you will not be eligible for any help if the item is damaged prior to or during delivery of it to your home!!! Hmm. So dodgy 8 year guarantee. Please look at other customers reviews of their experience of the 8 year guarantee. Finally the trying to tie me into the sale. Asking me to put a £200 retainer deposit down on the mattress. Seriously guys. DON’T EVER BUY OR PUT A RETAINER DOWN SAME DAY. WALK AWAY AND LET THE WHOLE PICTURE OF THE SALE BE CLEAR IN YOUR MIND. THE SALESMEN ARE COMPETENT SALES MEN. They make it seem as if they are on your side but actually they are in it for themselves. They only care about extracting money from you.