Ordered a 16th birthday cake from this company, having never used them before and going by the positive reviews. I arranged for the cake to be delivered directly to my daughters school today, so it could be presented to her in front of her class at the end of day. Considering that she started her GCSEs yesterday, I thought it would be an awesome surprise for her. I had liaised with the school, and arrangements had been made with several staff to pull this off. On the day of her birthday, I get a call from the company to say they have messed up the delivery so the wrong cake had been sent. In short, no birthday surprise. That was bad enough. But then I'm asked if I want the cake delivered the next day instead! Unsurprisingly, I said no. I mean, who would want a birthday cake the next day?! To even suggest it was a tad absurd. To top it off, I'm simply told ok- I'll refund you now. That's it, end of conversation. Let me get this straight: you totally ruin a birthday surprise, and the best you can offer is a refund? Which I'm entitled to anyway given the circumstances?! I would have thought there would be either a complimentary cake for another occasion, or at least a discount on a future purchase. I've been working in customer services for around 27 years. If I knew my actions had ruined a special occasion, I would dig as deep into the bag as possible to make it right. At best, it wins over a customer for life. At worst, it would stop me or my company from being panned in a review like this. Don't worry Eat My Photo, I'm a resilient and resourceful father. I'll find another way to mark my daughters milestone birthday.