My son is 7 years old, and he has been falling behind in school. As a concerned mom, I one day saw Ello advertised and decided to give it a shot. Why? Because it made me feel like my child would have a support partner and not feel like he is constantly being scrutinized by an adult ughh...so we got Ello and it has been the best thing!! My son before school wants to read with Ello, before bed Ello, during his free time Ello. He enjoys Ello more than other well known teaching apps I couldn't be happier. He doesn't feel judge he instead is motivated even after missing a word or making a mistake! Ello helps to prononce the word and get him back on track to continue his story. The positive reinforcements are great!! My son has a stuff toy that looks like Ello and he said mom keep this at work to remind you of me reading with my Ello. Because he knows seeing him read makes me so happy and he is extremely happy too and he lovesssss the story books! And to top it all off the customer service is absolutely great! I love how they tailored the books to his needs I appreciate that so much! Thank you so so much! The mom guilt of not know what to do for my struggling child is gone! I am happy I made the decision to try Ello! Happy customer! 😊