Coming in as head of digital at Jack Wills, it was clear to me where we need to win from day 1, I needed a trainer to help my direct team and the wider business the importance of getting the basics right and to reset our thinking. James Pybus engaged, educated and inspired my team in the world of digital optimisation, making my job to lead and mentor so much easier, as the team have clear objectives and a renewed energy, Knowing James is on hand to support us on our journey in 2018 fills me with confidence. I will be always grateful to James for putting us on the path to victory