Yesterday, I attended a training session with James Pybus. Talk about a day well spent! I arrived with some knowldege of basic website optimisation, which, in my role as a content copywriter, is pretty important. But, I knew there were vast knowledge gaps which needed filling. James didn't disappoint. I came away with three main benefits - 1. Confirmation that my basic knowledge wasn't too wide of the mark. 2. An understanding of the importance of having a proper digital strategy. 3. A massively improved grasp of the techniques of key word/phrase research and implementation. In all, a terrific days' training, highlighted by James's expertise, communicatin skills and unwavering patience.