I love everything about this company. I am really particular about the products that I use on my horses. All Equiderma products are made from natural horse-safe ingredients. I've used the lotion to help with scratches and rain rot. I use the white line and thrush treatment as a preventative in my horse's hooves. And my favorite has become the dry shampoo! An absolute must-have in the winter. Oh, and I also love the regular shampoo and conditioner because they help maintain your horses natural oils! Ohhhh and of course don't forget the fly spray, I love having a natural fly spray that actually works. Secondly, I love knowing that the company was founded on the idea of helping rescue horses with skin issues because that was my girl! In fact, that's how I learned about Equiderma products - trying to solve some skin issues in my rescue pony! They know the horse life because they live it. I literally will recommend their products to anybody who will listen!