Problem with most review companies have is that they invite unsolicited reviews and not necessarily from an actual customer and hence reviews have become a tool for vendetta to ruin a business by nonesse. Worst is reviews than published automatically giving credence in ability or lack of it in a business which may well be untrue in both direction in experience received or felt. Sooner or later someone should take review companies to court and sue them for damages as they are publishers and need to prove what they publish is valid. Now if reviews look the same and written than same walk away. 5 star means nothing.