I looked on several websites for a watch when I came upon this website. They had a very good selection, I liked the fact they were an authorised distributor and also they had a shop in Kenilworth,a place I knew well having lived nearby for several years. I also liked the fact you could reach them by phone, all in all a very trustworthy site. I had seen the Seiko ladies watch I had decided upon at a slightly lower price than was offered. First Class Watches gave me the option to come in at lower price and they would let me know if it had been accepted within the hour. True to their word they did and informed me that the lower price had been accepted. It was despatched that very day and told me I would receive it on the Monday morning. Spot on time it arrived complete with Seiko guarantee and other relevant documents. First class watches is first class for price and service.