Found generally that tickets were cheaper with First Hull Trains than other East Coast rail providers between Doncaster/Retford and London (e.g. Virgin Trains East Coast) but that journey times were longer and the quality of the carriages/seating/luggage space did not compare with Virgin Trains. I also like that Virgin Trains East Coast are part of the Nectar programme of loyalty points which generally encourages me to book trains via them as they are quicker and offer points although I much preferred the original East Coast Rewards programme when they had the contract for the line as I felt this rewarded loyalty better. If First Hull Trains could offer a loyalty scheme this would certainly encourage me to book more tickets.