I live in CA and was looking to have flowers delivered to my daughter who lives in NYC. I was ordering a day in advance. While I recognize that nearly everything is more expensive in NYC, $150 is still a lot to spend on flowers so if I was going to spend that much money, I not only expected a beautiful product but great service. After doing extensive research on a number of NYC florists, what stood out to me was that the florists who had the best reviews were said to have had excellent communication with the purchaser (who is often out of the area and taking a gamble on what they are getting). With respect to Floom, I noticed that the reviews focused more on the artists and their arrangements, rather than the company itself or the quality of the service. Nevertheless, I ultimately decided to go with Floom because of the variety of bouquets I had to choose from. Now, I know I should have paid closer attention to my instincts. The delivery window provided to me was between the hours of 10 am and 6 pm. My one request was that the flowers be delivered as early as possible because they were a congratulatory gift for my daughter's opening night of her musical. I explained in my order that I wanted my daughter to receive them before she left, which would be early afternoon. While I did receive an email confirmation after placing my order, I never received any further communication from Floom. The next day, I repeatedly called my daughter's roommates to see if the flowers had arrived. Knowing my daughter would be leaving soon, I went to my order confirmation to look for a tracking number or even a phone number to call and check on the delivery time. But, there was no tracking number and there was no contact number in the event I had questions or concerns. It appears that Floom is simply an intermediary that takes your order and takes your money and then absolves itself of any further customer service concerns. So, when did the flowers arrive, you ask? At approximately 6:05 p.m. Not as early as possible, as I had asked. Not even within the time frame that I was given. Now, I'm a reasonable consumer. If they were swamped with orders and could not accommodate my request, I can understand that. What I can't understand is the total lack of communication and the total disregard of my request. At the end of the day, the floral arrangement that was delivery was nice. I wasn't blown away and it wasn't exactly as the picture represented it to be, but it was pretty enough. I won't likely use Floom again. There are too many other florists in NYC with great reviews.