Flooret is great to work with. The flooring is beautifully machined/super accurate, able to get really tight joints. My only beef is that I wish they would use more patterns as the knots and defects show up over and over (at least with the Soho pattern I purchased). I think this is an issue with other companies as well. But if the company is marketing itself as super premium, then they should spend a little more money up front to buy nice boards for photography. There is a big difference between the Signature and Base planks. Signature planks are longer and wider, and have a distinctive beveled edge. The Base planks have a micro bevel which is what I preferred. When I was shopping for product I found it difficult to imagine what the Base planks would look like as they only have photos on the website of the Signature planks.