I discovered Flooret through an article entitled "The Best Vinyl Plank Flooring Brands" on www.flooringstores.com. They compared and reviewed many brands, and Flooret made their top 10 list. From all the reading and comparing of brands that I have been doing, Flooret well earned that high ranking. I love the fact that their LVPs are FloorScore certified and made from "Virgin Vinyl." These are no doubt among the safest LVPs to purchase. I also love the fact that they have an aluminum oxide finish, which makes them incredibly scratch and dent resistant. And finally, I love that Flooret is so forthright with information. I notice that a lot of flooring companies are not. They like to use registered trademarks, like "ScuffResist," for their finish, but trying to find out exactly what that means can be incredibly difficult. I just recently ordered several samples from Flooret. They arrived quickly, and are beautiful!