I didn't know anything about hardwood floors a month ago. So of course, I went to Lowe's. While it felt like I was getting info, I found out later I it wasn't so much info as an opinion, and in the context of what they had available. Same with Home Depot. So I went online and studied flooring. I started just looking for a 20mil wear layer, but while that is super important, there is SO much more to flooring and Flooret hits EVERY SINGLE point you want in flooring. I found other brands that would be ok, but why would I want just ok? I'm just an average person who wants to know what they're getting when they spend thousands of dollars. There is no flooring out there that will hit ALL the high standards for less than $4/ft, much less the $2.75/ft that Flooret offers in their base product. I'm so glad I decided to dig into it a little. I will be able to look at my floors and see so much more than really pretty floors.